@NOREAZY

CARTE BLANCHE - MOI BASICS

PEAK

In a portrait, it is the honesty that lies in-between moments that captures my fascination.

What is the story and context behind it?
What is it truly telling me?

For me, portrait as well as reportage photography, are about trust and creating an atmosphere where anyone can drop their guard.
Facing each other eye-to-eye with mutual respect, that is part of my philosophy. It is not only about taking a photograph as such but also about getting a glimpse of the soul in front of me. To show the beauty I see in you.

The fact that I can learn something new with every person I meet is what I love most about photography and about life in general. To see with my own eyes what power an idea can have and how far the actions of just one person can take us as a community will never stop to amaze, inspire and motivate me.

Today, the silhouette of the Matterhorn is well-known all over the world and Zermatt is most famous for its international alpine tourism and for pioneering mountain rescue.  With increasing alpine tourism, accidents and the pressing need for a new solution for mountain rescues, medical transportation increased as well. Back then, accidents, especially on the glacier, came close to a death sentence. More so, with no hospital nearby. In 1968, Beat Perren, then pharmacist and pilot, wanted to change that and decided to buy his first helicopter, especially for that purpose and thereby laid the foundation for a long history of revolutionary innovation and precision in that field.

Today, we know that response time is most crucial and that helicopter rescues provide the only realistic chance to save lives in the merciless mountain tops. However, like in photography, the equipment alone does not suffice, only in the skilled hands of dedicated people can we unleash the true potential.

Their dedication, their nerves of steel and their trust in one another when working at the highest levels of precision but has left the deepest impression on me is their willingness to risk their own lives to save another.

You will find that most of the crew members grew up in the Swiss mountains where climbing comes as a way of life and with its long-standing tradition is second nature to them.

Growing up surrounded by nature with its own will and power must leave a certain humbleness in one’s personality. This is certainly a crucial component to their uplifting spirit and incredible teamwork.

When I first learned about the history behind Air Zermatt, it became my ambition to pay tribute with a series doing it justice. Transporting the charismatic character of Beat Perren, documenting the home of Air Zermatt and its dramatic landscapes.

CARTE BLANCHE for VICTORINOX ‘STEEL’

OFFICIAL VICTORINOX ‘STEEL’ CAMPAIGN 2018

FILM by VISUAL TURN

MAKING OF
by VISUAL TURN

Introducing

@stalamuerte_stylezc

dressed by van lo
Video by CHRistopher kuhn

MEGA la sphere

Visual imagery for coach Malick - coachmalick.ch

CARTE Blanche for doctors without borders

THE MOMBASA PROJECT, KENYA

local supporters of msf

May I introduce to you:

MY Van

My partner in crime and creator of
VAN LO & HOV (House of van lo)

REAL
REcognize
real

The cultural aspect and the love for vintage fashion build the heart of Van Lo.

Working with talents of all kinds, telling their story and giving their art a platform.

Creating & growing together.

NAOMI LAREINE
&
JAMAL

behind the scenes with

Paleta Calm Quality

SANDRA BULLDOCK

‘THE ABSCENCE OF MOVEMENT’

Carte blanche zum Thema Bewegung für das Neujahrsblatt Zug.